How newsjacking can catapult you to “Finance Thought Leader” status
Before we start, there are two things that we need to clear up. What is thought leadership and what is newsjacking? Thought leadership This is the expression and execution of ideas that prove you are...
View ArticleWhat Is Reactive PR and Why It’s Important: Benefits of Responsiveness in...
In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media. There are numerous strategies pros use to get this across, and one of them is reactive...
View Article5 key benefits of Digital PR to your brand
Want to know the main difference between digital PR and traditional PR? Links. The type of links that boost rankings and let Google and other search engines know that your website is legitimate,...
View ArticleGoogle Analytics 4: A User-Centric Transformation and Its Impact on Businesses
A new age of digital analytics has dawned with the arrival of Google Analytics 4 (GA4). Gone are the days of simply tracking hits on your webpage. Google has rewritten the analytics playbook,...
View ArticleThe benefits of brand mentions
Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods. We all know that, right? But do we all know that it’s not just a link-building empire and that...
View ArticleUnveiling Successful Global Tourism Campaigns: Key Learnings for Travel Brands
A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world. These days, the power and magnitude of...
View ArticleDigital PR: The best FREE data sources for your campaigns!
The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in. But how can you...
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Understanding UGC: Leveraging It’s Power to Drive Growth in the Travel Industry
In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands. Typically, it’s brand-specific, original content curated by customers that’s then...
View ArticleWhat is Google’s SGE? How will it impact SEO?
Google’s recently announced Search Generative Experiment (SGE) is set to change the search landscape, with implications that could significantly impact SEO. In a nutshell, Google’s new SGE is unveiling...
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